--- title: Demand for reTyre’s innovative and recyclable zip-on bike tires explodes description: reTyre has invented tires and skins for regular and electric bicycles, making it much easier to choose an environment-friendly option in a busy everyday life. Read more. image: https://info.retyre.co/hubfs/IMG_7689.jpg --- [![retyre](https://info.retyre.co/hubfs/Retyre_May2019/Images/retyre-white.png) ![Retyre](https://info.retyre.co/hubfs/Retyre_May2019/Images/Retyre-black.png)](https://www.retyre.co/) - [Home](https://www.retyre.co/) - Products - [reTyre One](https://www.retyre.co/products/retyre-one/) - [Winter Traveler](https://www.retyre.co/products/winter-traveler/) - [Ice Racer](https://www.retyre.co/products/ice-racer/) - [Gravel Chaser](https://www.retyre.co/products/gravel-chaser/) - [Trail Rider](https://www.retyre.co/products/trail-rider/) - Company - [About Us](https://www.retyre.co/company/about-us/) - [Awards](https://www.retyre.co/company/awards/) - [Testimonials](https://www.retyre.co/company/testimonials/) - [Videos](https://www.retyre.co/company/videos/) - [Events](https://www.retyre.co/company/event/) - [Careers](https://careers.retyre.no/) - [Press Kit](https://info.retyre.co/press-kit) - [Blog](https://www.retyre.co/blog/) - [Contact Us](https://www.retyre.co/contact-us/) - [Contact Us](https://www.retyre.co/contact-us/) - [Store Locator](https://www.retyre.co/store-locator) - [Buy now](https://buy.retyre.co/) Toggle navigation - [Home](https://www.retyre.co/) - Products - [reTyre One](https://www.retyre.co/products/retyre-one/) - [Winter Traveler](https://www.retyre.co/products/winter-traveler/) - [Ice Racer](https://www.retyre.co/products/ice-racer/) - [Gravel Chaser](https://www.retyre.co/products/gravel-chaser/) - [Trail Rider](https://www.retyre.co/products/trail-rider/) - Company - [About Us](https://www.retyre.co/company/about-us/) - [Awards](https://www.retyre.co/company/awards/) - [Testimonials](https://www.retyre.co/company/testimonials/) - [Videos](https://www.retyre.co/company/videos/) - [Events](https://www.retyre.co/company/event/) - [Careers](https://careers.retyre.no/) - [Press Kit](https://info.retyre.co/press-kit) - [Blog](https://www.retyre.co/blog/) - [Contact Us](https://www.retyre.co/contact-us/) - [Contact Us](https://www.retyre.co/contact-us/) - [Store Locator](https://www.retyre.co/store-locator) - [Buy now](https://buy.retyre.co/) # Demand for reTyre’s innovative and recyclable zip-on bike tires explodes *Bicycle tire startup reTyre faced an enviable problem in 2020 – its innovative changeable tires were far too popular. “We’ve been sold out of almost all our products. Our entire stock flew off the shelves and we ran out in October,” says reTyre COO Alexander Gjendem Gjørven.* --- Demand exploded during the pandemic Every week, reTyre is contacted by companies from across the globe. [Canada](https://info.retyre.eco/blog/retyre-expands-to-canadian-market-with-kartus-partnership), [Greenland](https://www.retyre.co/pr/retyre-expands-to-greenland-market-with-pikkori-sport/) and South Korea are all major markets in addition to the Nordic countries. reTyre’s average customers are e-bike owners [who do not want to spend time changing tires](https://info.retyre.eco/blog/why-you-should-choose-retyre-ebike-tyre-in-summer). Last autumn, demand exploded. reTyre represents a fundamental advance in bicycle tires, which may explain its massive appeal. “reTyre is the 2.0 version of the bicycle tire,” says Founder and CEO Paul Magne Amundsen. ![IMG_7689](https://info.retyre.co/hubfs/IMG_7689.jpg) Environment-friendly production and disposal reTyre [recycles](https://www.retyre.co/blog/for-a-greener-world/) all of its products through a unique deposit scheme, where customers can return their used tires. This ensures that as much as 80 per cent of the tire’s rubber is reused to make new tires. But the environmental savings start much earlier, at the production stage. reTyre’s brand ambassador, Olympic medallist and former  professional cyclist [Dag Otto Lauritzen](https://info.retyre.co/nb/dagottolauritzen), echoes Gjørven’s sentiments: “reTyre makes year-round cycling safer and easier, and you don’t need to have any knowledge about bikes in order to change these tires yourself.” ![DSC_3931-2](https://info.retyre.co/hubfs/Ambassadors/DSC_3931-2.png) Major market potential for “bicycle tire 2.0” The company has recently entered into a production agreement with the German-Austrian industrial group [KRAIBURG](https://www.kraiburg.de/?lang=en), which has over 2 400 employees and revenues of some EUR 540 million. “KRAIBURG is a world leader in material development, material recycling and tire tread production. The match could not have been better for us, since we’re very focused on the sustainability of our products. Our order books are full and we’re really looking forward to the future,” says CEO Amundsen. Read the full article [at The Explorer.](https://www.theexplorer.no/solutions/demand-for-retyres-innovative-and-recyclable-zip-on-bike-tires-explodes/) [reTyre](https://info.retyre.eco/blog/tag/retyre) [partnership](https://info.retyre.eco/blog/tag/partnership) Share On - - - - [Previous Article Previous Article E-bikes: The future of transport](https://info.retyre.eco/blog/e-bikes-are-the-future-of-transport) [Next Article Next Article Bicycle tire test 2021-2022: TCS-ÖAMTC reveals which tires are the best choice to use in the winter - top 10 products compared](https://info.retyre.eco/blog/best-winter-tires-top-10-comparison) ![Retyre](https://info.retyre.co/hubfs/Retyre_May2019/Images/Retyre-black.png) reTyre is developed by Technium AS reTyre is patented Org. nr. 915 027 121 Rosenholmveien 25 1414 Trollåsen - PAGES - [Home](https://www.retyre.co/) - [About Us](https://www.retyre.co/company/about-us/) - [Press Kit](https://info.retyre.co/press-kit) - [Videos](https://www.retyre.co/company/videos/) - [Events](https://www.retyre.co/company/event/) - [Careers](https://careers.retyre.no/) - [Contact Us](https://www.retyre.co/contact-us/) - PRODUCTS - [reTyre One](https://www.retyre.co/products/retyre-one/) - [Gravel Chaser](https://www.retyre.co/products/gravel-chaser/) - [Trail Rider](https://www.retyre.co/products/trail-rider/) - [Winter Traveler](https://www.retyre.co/products/winter-traveler/) - [Ice Racer](https://www.retyre.co/products/ice-racer/) - [BLOG](https://www.retyre.co/blog/) ### FOLLOW US - - - - - ### STAY IN TOUCH - [Legal](https://www.retyre.co/legal/) - [Privacy Policy](https://www.retyre.co/privacy-policy/) - [Warranty](https://www.retyre.co/warranty/) reTyre 2019. 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